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An Introduction to Typography

An Introduction to Typography

Introduction

Typography is an art of writing text in a specific format & style.  It includes arranging text, designing text, & formatting text in a way to gain an artistic gesture in writing or typing.  Arrangement of text includes tasks like line spacing, selecting font, point size, etc.  Typography is used in various fields in media & web.   Typography is an essential tool for vector graphic artists  &  people engaged in type setting, type design, calligraphy etc occupations. Below is a simple example of Typography.

Typography

History

The word typography is derived from Greek words i.e. typos which means to strike & graphos meaning to write.  Looking back in history, typography was optimized as a profession & people engaged in tis profession were known as typographers. It was seriously practiced & was a popular thing among people. It was modified according to needs as time traveled.

Types

Typography is not defined in any types but it is used in many different manners. Typography is used differently for printing, differently for display, & differently for web media. For printing typography is used in simple & bold manner so that it is easy to see & read. For display it is used in vivid forms like animated, kinetic, etc. Bright colors & bold symbols are easy to see & looks good when displayed. For web it is simple & artistic at a same time. this helps readers to have a pause & look at it while surfing or scrolling pages over the internet.

Dos & Don’t s

The basic thing to be taken care of while performing typography is that the words or text written should be clear in reading & understanding.  While stylizing the text it should be seen that design doesn’t make the text unreadable or it doesn’t hamper the essence of the text. When giving any color or font to the text, its appearance should be kept in mind & concentrated upon. Colors should be according to mood & type  of the illustration & color key should be thoroughly followed. Too bright colors are unpleasant to view  & too dull colors  sometimes lose the feel. Designs or styles given to the text should be neat & Alignment of each letter should be proper in order to preserve the aliveness of the text.

Below are some examples & pieces of reference related to typography..

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